Why 50% of Homes in Central Florida Are Selling for Under Asking—and How to Avoid It
From Frenzy to “Normal”
Right now, about 50% of homes in Central Florida are selling for less than their asking price, according to the latest data from Cotality.
But that isn’t necessarily bad news, even if it feels like it. Here’s why:
2018–2019: 50–55% of homes sold under asking. That was the norm.
2021–2022: Only 25% sold under asking, thanks to record-low rates and intense buyer demand.
2025: About 50% are selling under asking again. This is much closer to a normal, balanced housing market.
The wild run-up over the last few years was never sustainable. The market needed a reset—and that’s exactly what we’re seeing now.
Why This Matters If You’re Selling Your Central Florida Home
In today’s return to normal, pricing strategy is more important than ever.
A few years ago, you could overprice your house and still attract multiple offers. Now, buyers have more choices, tighter budgets, and less urgency.
👉 Your first two weeks on the market are crucial. That’s when the most serious buyers are paying attention. Miss the right price in that window, and your listing can quickly go stale—forcing price cuts and longer days on market.
The Ideal Formula
Here’s how Central Florida sellers can still win—even in a market where 50% of homes sell under asking:
Prep your house. Handle repairs, touch-ups, and presentation before you list. Buyers pay attention to details.
Price strategically from day one. Don’t guess based on nearby listings—work with a local expert who knows what homes are actually selling for.
Stay flexible. Be open to negotiation—not just on price, but on repairs, closing costs, or timelines.
Remember: that 50% stat also means the other half of homes are still selling at or above asking. The difference? Pricing and preparation.
Bottom Line
You don’t want to fall behind in this market. If you want your Winter Springs or Central Florida home to be among the listings that sell for top value, you need the right plan from the start.
📲 Let’s talk about what buyers in our area are paying right now and how to position your home for success.
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Allison Day, REALTOR® | RE/MAX Town & Country Realty | Winter Springs, FL
